SLOWING FASHION DOWN SINCE 2015
We need no reminders of the impact of the fashion industry on the planet. We're constantly trying to better ourselves to stay ahead of the curve for both sustainability and ethics.
HUGGING TREES
Our order note cards and swing tags are all made from recycled, recyclable card.
Our stickers are currently not made of recycled paper, but can still be recycled. Once we use up our existing batch, they will be replaced with recycled paper.
REUSABLE Packaging
There will never be any single-use plastics in Of Elizabeth packaging.
On the order card is a print drawn by a local artist. This was done to encourage clients to hang, frame, gift, or use it in some way instead of throwing it out.
Lingerie that was previously wrapped in tissue paper for shipping to you will now arrive in a custom embroidered cotton dust bag.
MANUFACTURING
We've partnered with a factory in the EU, where each Of Elizabeth garment is made by a team of skilled craftswomen. Each person in our process is paid a living wage and works in safe and clean conditions. This particular studio pays well above the average wage for a seamstress, and features state-of-the-art facilities.
REDUCING WASTE
The small-batch nature of our production means that we don't over-produce often.
We also promote careful consumption and try to combat making our clients feel like they have to impulse buy by not having frequent sales.
And since our pieces are constructed to last, this means less need to buy new items, and less things going into a landfill.
INTEGRATING ETHICS INTO OUR DESIGN PROCESS
Read on to discover how we start each collection with sustainability at the forefront of our decision-making.
QUALITY
On our garments, each seam is purposefully added and stitched to perfection for our comfort and to extend the life of our pieces. We pride ourselves on concealed seams, as well as concealing parts of the bra that can look unsightly. This keeps the bra looking newer for much longer.
ADJUSTABLE SIZING
Since we offer adjustable sizes, it makes finding your size a whole lot easier. For instance, if you bought a 36D but you'd prefer a 34DD, you don't need to exchange or return the garment and start the order process all over again. All you need to do is adjust the straps! This also allows for size fluctuations and uses less shipping resources. We also don't end up with hard-to-sell sizes at the end of a season, and lowers our return and exchange rate. Less packages being shipped, and a total time saver. Plus, it looks great.
FABRICS
We often buy 'deadstock' fabric, leftovers from mass manufacturing that would otherwise be thrown away. We also choose natural fibers over manmade ones whenever possible, which reduces the use of environmentally-damaging dyes, and plastics.
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